WHO WE ARE

.. or ...Who I am ?

45

YEARS old

37+

YEARS offroad

30+

YEARS tech

100%

The BEST

DAVENATO BASEHELICOPTER

A LONG STORY SHORT

[a one man show]

My name is Dave Cerutti, and I was born on the west side of Liguria, Italy, in a beautiful region now commercially known as the Finale Outdoor Region. It’s an area filled with forests and trails, and I’ve had a deep love for the woods since I was a kid. I started riding motocross bikes there, followed by the first “no suspension” mountain bikes in the early ’90s.
My youth was good, but when I turned 18, I had to make a big decision about my future. I chose to become a helicopter pilot—something many kids dream of. I made that dream a reality quickly, becoming a commercial pilot at 20. I flew full-time for over two decades, mostly on a 7/7 roster. This job took me to some incredible places and introduced me to many positive, forward-thinking people. I learned a lot about technology and mechanics—knowledge that later influenced my work in the mountain bike industry.
Most importantly, my flying career gave me a lot of free time, which I used to keep riding motos and bikes.

As the years went by, I found myself needing to improve the suspension on my mountain bikes. At the time, I was racing DH and XC and there were no MTB suspension centres, and no one really knew how to upgrade or repair suspension properly. So, I decided to do it myself.
I began studying, modifying, and experimenting with my fork and shock (and, of course, breaking things—because if you’re not breaking stuff, you’re not learning enough!). I dedicated myself to understanding the what, why, where, and how of bike suspension.
Once I felt I was confident enough not to break anything, I started working on my friends’ suspensions in my garage. A few years later, I turned my huge passion into a fully licensed business—Rulezman Suspension.

From that very first day to now, Rulezman Suspension has grown immensely. In fact, I reached a point where I made the decision to stop flying helicopters for good.
Today, I’m recognised worldwide as one of the top suspension experts. But there’s one thing I want to make clear: I’m not hoarding the knowledge I’ve gained. I want to give you everything I’ve learned, so you can get the best possible ride.

And the greatest reward for me? Your smile at the end of your ride.

Thanks for being part of this journey,


Dave “Rulezman” Cerutti

DAVE AUTUMN

FRANK

no hype, no bullshit, I am just frank

VETERAN

35+ years engaged in offroad riding  

PICKY

nothing is left at the case


MANY DECADES OF KNOWLEDGE

at your service

“Full brain, full time, full devotion—100% suspension.”

With over 30+ years of experience in technical tasks, material machining, mechanical and hydraulic projects, problem-solving, and custom work,  I offer you the knowledge gained over decades, dedicated to turning your riding dreams into reality.

100% Suspension Specialist

Focusing 100% of my physical and mental energy on one precise area yields the best results. That’s why, from day one, I  committed to specializing solely in suspension.

I leave the bike shop tasks to the traditional bike shops—they know how to sell and handle bike parts. Rulezman is not a classical bike shop: Rulezman is a SUSPENSION SPECIALIST.

At Rulezman, we don’t buy into the hype. we speak frankly with my clients: we live and breathe suspension. our time, brainpower, energy, experience, and hands-on work are all dedicated to offering you the best in the suspension business.

We don’t trust “know-it-alls.” It’s simple: 100% in suspension, or nothing.

DAVE DH
DORADO
INTEND RRT

HEADQUARTER TOUR

the WORKSHOP









PREMIUM HI-TECH WORKSHOP

“The best technology at your service.”

Tired of the chaos at typical bike workshops, where dirty chains are left on the same bench as delicate suspension parts? At Rulezman, we pride ourselves on doing things differently. We’ve made it our mission to maintain an organized, clean, and professional environment.

Our workshop is divided into dedicated rooms:

Metalwork room
Suspension room
Storage shelves
Spare parts drawers
Small parts containers
Every space is meticulously organized, ensuring that everything is in its place—exactly how it should be for top-quality service.

We are fully equipped with all the professional tools, machinery, and equipment necessary to provide the highest level of suspension service, including:

Hundreds of specialized suspension tools
Stainless steel washing station with sink drainage
Dual oil tank vacuum filling machine with external vacuum tank bell
Suspension dynamometer (up to 2.7 m/s @ 160mm travel) with computer data software
Hand dynamometer
Nitrogen filling bottles and equipment
High-precision digital pressure gauges and measuring instruments, including a marble measuring table
Spring tester
Precision lathe with digital readings, QCTP turret, and 0.01mm repeatable high-precision chuck
Precision milling machine with digital readings
Metal band saw
And much more...
At Rulezman, we ensure that every piece of equipment and every task is handled with the utmost care and precision—because that's what premium service is all about.

the WORK-VAN


MOBILE WORKSHOP

Mobile Workshop
“Suspension work on the trails.”

Suspension tuning shouldn’t be confined to the workshop. That's why we offer a fully equipped mobile van, bringing our services directly to riders and trails for on-site testing and performance optimization.

Our 6.4-meter mobile workshop includes:

220V power supply
Air compressor
Hundreds of specialized suspension tools (the same tools we use in the main workshop)
Mini stainless steel drainage sink & washing station
Dual oil tank vacuum filling machine
Hand dynamometer
Nitrogen filling kit
Spring tester
And pretty much everything else we have in the main workshop!
With our mobile setup, we can fine-tune your suspension performance right where you need it—out on the trails.

DAVE HAPPY

"There’s something special about riding when your suspension, geometry, and frame balance are dialed in perfectly! The right setup can completely transform the ride, making it smoother, more responsive, and more fun"

                                           Dave

Where are we located

Via Fiume 13R
17100 Savona
ITALY

Email

pro@rulezman.com
orders@rulezman.com

Calls & Whatzapp

+39 3662780135

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